Use knowledge
Thanks to appropriate bridges which depend on computer systems used by the Bank, the information can be used:
- From the customers’ administrators through CRM or app ad hoc to suggest new products or give appropriate information
- About home banking
- To send sms or mails
- By mobile by geo-apps
- For statistics
- To foresee if products are liked or not
- For survey actions on customers who intend to give up
- For customer retention
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1. MARKETING CAMPAIGN ON PRODUCT 7: WHICH CUSTOMERS COULD BUY IT ?I identify the customers who like the product 7 with popularity ratings greater than 3: in this example the customer 360 who likes it with ratings 3 and the customer 363 who likes it with ratings 3108. |
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2. CROSS-SELLING ACTIVITY ON ALL CUSTOMERS: WHO ARE THE MOST APPRECIATED PRODUCTS ?Marketing campaign. Identifying all products with popularity ratings greater or equal to 3,4 for each customer. In this example you must suggest product 13 to the customer 362, and product 4 to customer 363. It is usable as information in th CRM to manage the banking relationship between administrator and customer. |
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3. CUSTOMER RETENTION CUSTOMER 363 AT HIGH ABANDON RISK: WHICH PRODUCT SHOULD BE SUGGESTED OR GIVEN ?I identify the most appreciated product of customer 363: in this example the customer 363 likes the product 4 with popularity ratings 3450. |