Market situation
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“Within the next six months, the 10 % of the worldwide retail customers could leave their bank and a further 41 % is not certain to maintain it. Banks should be more customer-centric in order to rebuild a relationship with their customers, by exploiting the huge quantity of available customers data and exploiting futher the mobile functions to create more personal interactions.” |
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“More than half of worldwide retail customers is not faithful to its bank and banks need to fill this gap and be more customer centred. With standardized banking services and the restrictions which prevent the taxes increase, banks must try to distinguish themselves and to preserve their customers in other ways. Offering the right products at the right moment using the favorite and emerging channels as computer mobiles represents a clear device to inspire confidence in customers over the years.” Maurizio Mondani, Ceo di Capgemini Italia, 2013 |